I was once told to, “perceive the universe with wonder, fascination and the desire to make it a more visually interesting place.” Aesthetic Supply Co was born out of this desire to make things that are interesting but most importantly to help others along the way. With a perfectly imperfect style, I strive to execute with excellence, from the start of a design, to the style of packaging. Each product has been purposefully thought through to the very last detail. Our hope is that you will be inspired to also perceive the world with wonder, fascination and the desire to make it a more interesting place and to help others on their journey. 


A little more about me.... My name is Fred Rodriguez, I feel like I was created to create. Creativity is an unending journey but it's one that I enjoy traveling. I have a passion to create using many different types of medium but I specialize in hand-lettering and illustration. Crafting and building letters are a joy of mine but my ultimate joy and passion comes from my faith. I am married to an amazing woman, whom without I would be a complete mess. We have 2 little boys and another on the way, so our house can get a little crazy at times. We have a shih-tzu named Gnarly to remind us of our California roots. We love brewing coffee, fellowship, In-&-Out Burger and Hypnotic Donuts. Don't lose heart, press on, work hard and fail forward.


Friends of Aesthetic Supply Co.